Analysis on market competition pattern and development trend of electric heater industry in China

Analysis on market competition pattern and development trend of electric heater industry in China

China's electric heater industry concentration will gradually increase

At present, the profit level of electric heater industry in China's industrial field is relatively high, and the utilization level of electric heater in civil field is relatively low. With the continuous expansion of the industry market scale and the increasing number of entering manufacturers, the market competition will become increasingly fierce. However, with the increase of market competition, enterprises that only rely on price as a means of competition will be gradually eliminated, enterprises with technology, brand and marketing advantages will be further developed, and the industry concentration will be gradually improved.

1. China's electric heater market competition intensifies

In terms of the number of competitors, with the vigorous implementation of a series of favorable policies of the state, it provides a good development environment for the electric heater market, which makes the relevant domestic enterprises layout the electric heater market one after another. As a result, the number of enterprises engaged in the electric heater related industry in China has reached more than 10000, which further intensifies the market competition of the domestic electric heater industry.

2. Brand concentration of China's electric heater industry improved

From the perspective of industry concentration, major electric heater manufacturers have formed long-term and stable cooperative relations with major household appliance manufacturers, so the competition pattern in the field of major civil electric heaters has been relatively stable. In addition, only a few domestic enterprises have high standard electric heater manufacturing capacity in the industrial field.

3. Civil sector competition will be further improved

In the industrial field, there are only a few domestic enterprises that can produce industrial electric heaters with high technical difficulty, such as Dongfang Electric Heating Co., Ltd., while a large number of industrial electric heater manufacturers are concentrated in the low-end and medium-end markets with low added value, and have no strength to set foot in the high-end market.

In the civil field, the trend of the stronger is showing. Due to the stable cooperation of the industrial chain between the manufacturers of household appliances and electric heaters, the industry concentration has been high, and the concentration has a further trend.